Artificial Intelligence (AI) is the new buzzword around town. From reshaping manufacturing and production lineups to revolutionizing how content is advertised to the public, AI has invaded every sector – and AI marketing is at the top. This article provides an in-depth review of the best AI marketing tools your business needs in 2023.
Surfer SEO
– Delivers a thoroughly researched content outline to write structured articles.
– Provides high-ranking keywords that allow your website to rank on Google.
– Assesses your content based on readability score, structure, headers, and keyword density.
Jasper.ai
– Assists users in writing impactful copy, emails, and long-form content that generates sales.
– The GPT-3 model writes human-sounding text in any tone, style, and format you prefer.
– Translate and generate content in 25 languages.
Chatfuel
– Allows you to create customized responses to customer queries.
– Generates potential leads by interacting with customers.
– Offer promo codes, discounts, and product recommendations to users that generate sales.
MarketMuse
– Measure content quality and authority across your domain.
– Provides a comparison to how you are performing against your competition.
-Builds content clusters for your pillar content to gain domain authority.
Large-scale enterprises like Google, Netflix, and Airbnb are girding up with AI marketing tools to gain a competitive edge. In fact, 28% of the top companies have adopted AI for marketing purposes. But the AI scope is not limited to the Fortune 500.
AI marketing tools can assist individual sellers, affiliate marketers, and SMEs propagate their brands to a larger audience. With an advanced AI-generated marketing strategy, businesses will likely achieve their goals faster.
How AI Marketing Tools Work?
The modern world revolves around big data – the information on evolving market trends, the patterns they follow, and how these trends influence audience behavior into becoming potential customers – and AI is its up-and-coming superpower.
Crafting a successful marketing strategy that promotes your brand and expands your customer base depends on how you analyze the data. Given the extent of information, sourcing and processing it manually is out of the question, and that’s where AI comes in.
AI marketing tools are dedicated softwares that study market trends, research your competitors predict buyer behavior and devise marketing campaigns accordingly – without human intervention.
With their outgrowing benefits and popularity, many AI marketing tools have sprung up recently, each with USP that contributes to your business. AI can also optimize marketing strategies based on customer behaviors and preferences, allowing companies to direct personalized, targeted campaigns that bring better results.
Most In-demand AI Marketing Technologies
Competitor Intelligence: AI software that keeps tabs on your rival brands and assesses their marketing campaign strategies to keep you up to date about their performance.
AI Chatbots: AI-driven virtual assistants that interact and communicate with your customers through mobile apps, websites, and messaging platforms. Chatbots can provide user support and solve customer queries without requiring human intervention.
Sentiment Analytics: Advanced AI techniques that use natural language processing (NLP) to identify human emotions and sentiments behind a body of text. It is helpful in aggregating positive and critical consumer reviews to optimize the user experience.
Predictive Analytics: Progressive machine learning algorithms that analyze large-scale data to predict future outcomes. Predictive analytics can help forecast demand, identify potential risks, and predict consumer behavior before launching a campaign.
Copywriting Systems: NLP-enabled AI platforms also help create content and optimize for better reach. They can craft a compelling copy for your marketing campaign that converts. For a full breakdown of the best AI copywriters of 2023, click here.
For a business or enterprise to outclass its competitors in every sector, it must employ multiple AI-driven software solutions. An estimate suggests that, by 2025, 95% of all customer interactions will be driven through Artificial Intelligence. If you don’t want to be left behind, here’s a rundown of the best AI marketing tools to promote your business.
Top 8 AI Marketing Tools to Upscale Your Business
Seventh Sense
Seventh Sense is an AI marketing tool that specializes in advanced email delivery optimization. It ranks the audience based on customer behavior profiles to make your email marketing campaign more effective.
Since email is a cheap and unregulated marketing channel, it’s extensively exploited and sometimes directed to an unrelated audience. Even if you deliver the email to the right inbox, the shorter attention spans make it harder to convert the audience into potential customers.
Instead of flooding the inboxes of the masses without knowing their preferences and availability, Seventh Sense sets personalized email delivery times and frequency for each individual. The higher deliverability allows marketers to engage with their audience better.
Knowing the perfect times to send your email campaign ensures your carefully crafted copies are read and acted upon.
User Guide:
Pricing:
Business: $64/month
Enterprise: Call to discuss a plan tailored to your needs.
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Jasper AI
Jasper AI is the leading copywriting system that can generate impactful copy, write long-form articles, and optimize written content that ranks on Google. The platform was originally named Jarvis, inspired by Iron Man’s virtual assistant, but couldn’t carry the name any longer after Marvel sued them with a cease-and-desist letter.
Jasper AI is based on the GPT-3 model developed by Open AI that can sound human-sounding text faster than any human being. As much as we writers resist admitting, Jasper AI is impeccably resourceful in writing content in any format, with the tone and style you prefer.
Developers claim that Jasper has read 10% of the internet. With millions of keywords, phrases, and sentences in its database, Jasper becomes the ideal candidate for writing your business emails, landing pages, and social media posts.
Although Grammarly’s integration makes it foolproof against any grammatical errors or spelling mistakes, the irregular flow of ideas in the content is still a major issue. Most copywriters take Jasper-generated content as an early draft and later refine it to meet modern advertising standards.
If you are interested in learning more about Jasper and how it may fit your business try the following article:
- Best AI Text Generator Tools for 2023
- Jasper AI vs Rytr, which is best for you?
- How to make money with Jasper AI
User Guide:
Pricing:
Boss Mode: $82/month
Business: Call to discuss the best plan for your business-specific needs.
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Surfer SEO
Surfer SEO is a leading web-based content optimization tool that helps you rank on search engines. Surfer SEO is a one-stop solution to all your content writing needs, from helping you write articles in an organized structure to optimizing the content with advanced SEO techniques.
With Surfer, you can write and optimize your content simultaneously. The software assesses your content based on its dictation, keyword density, readability score, and use of headers. It provides real-time metrics for structure, proposes NLP keywords, and defines image density that will help your article rank high on any search engine.
Surfer SEO features a built-in outline builder that drafts a detailed outline with catchy headlines from your article. All you need to do is choose your domain, niche, and target audience for any content piece. Surfer will suggest relative keywords that will boost organic traffic and increase the visibility of your website.
User Guide:
Pricing:
Basic: $49/month
Pro: $99/month
Business: $199/month
Enterprise: Call to discuss
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Phrasee
Phrasee has carved its way into the top AI marketing tools with its brand language optimization. The platform is based on Natural Language Generation (NLG) algorithm and computational linguistic model that produces original, natural-sounding content for any website.
Marketing managers and copywriters use Phrasee to generate hooking headers and subject lines that compel the audience to bat an eye. The powerful AI model is capable of generating exciting, scandal-proof copy based on your brand’s style, motto, and targeted audience. You can craft ad copies, social media posts, and email campaigns in your brand’s voice that guarantee customer engagement.
The best part; Phrasee is continuously learning and evolving thanks to its deep learning engine. It assesses consumer behaviors and responses to a marketing campaign to come up with newer and better ideas for your brand. The platform has helped multi-national like Virgin Atlantic, and Dominos capture their audience’s hearts.
User Guide:
Pricing:
Call to book a demo and see if it is the right fit for your business.
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MarketMuse
MarketMuse takes AI marketing to the next level with its all-around content strategy. Unlike most content strategies built around generic data that take days to formulate, MarketMuse carries in-depth research into your niche and analyzes your brand objectives to offer a comprehensive marketing strategy within hours.
The AI platform assists businesses in optimizing long-form content, such as articles and landing pages, with effective SEO techniques that increase website traffic. Apart from sourcing high-ranking keywords, it provides KPIs and content drafts that serve as an outline.
MarketMuse gives you a detailed comparison of how your content is performing against that of competitors, highlighting the possible gaps for improvement. The content planning platform also tracks down untouched topics to write for and ranks yourself higher than your rivals based on organic search results.
User Guide:
Pricing:
Free: A limited plan to give you the basics of what is on offer.
Standard: $149/month
Premium: Call to discuss
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Optimove
The key to scaling up your business is effective customer relationships – and Optimove is the ideal platform to build them. Optimove is a leading customer data platform that enables brands to access unified customer data in a single dashboard and initiate thoughtful communications.
Knowing the preferences and opinions of your customers allow businesses to improve their business strategies. The AI-driven platform excels in personalized retention marketing by collecting customer data. It equips companies to formulate effective marketing campaigns that retain customers and discontinue strategies that have failed.
Optimove uses a campaign orchestration engine that harmonizes multichannel campaigns to deliver the optimal message and ad copy to your customers. This AI marketing tool also keeps you updated about the impact of CRM marketing in helping your enterprise grow. Optimove has signed up big names that include JD spots, bet365, and Staples.
User Guide:
Pricing:
Get in contact to request a demo and see how it can enhance your business.
Acrolinx
The way content is aligned and presented on your website influences your audience into choosing you above your competitor – and Acrolinx ensures the decision always goes your way. As a content alignment and management platform, Acrolinx produces and optimizes content that helps you scale up.
Acrolinx assesses the existing content on a company’s website, including product descriptions, web pages, and promotional emails, before aligning it to meet companies parameters. It reviews available content based on your business niche and target audience. The AI tool organizes content in a way that promotes your brand’s voice and makes it intuitive.
The platform assists marketing professionals, product development teams, and customer support associates in representing the enterprise in the best way possible. Acrolinx is primarily geared towards large-scale corporations, and many have already signed up, including Amazon, Facebook, and Google.
User Guide:
Pricing:
The product is tailored for big business. Get in contact to discuss your business needs and have them tailor a plan specific for you and your business.
Chatfuel
Chatbots handle, interact, and solve your customers’ queries when you’re not there – and Chatfuel is an agent that does it a lot better. Unlike most ready-made chatbots that feel like a nuisance, Chatfuel is different.
The platform allows you to create your personalized virtual assistant that deals with your customers the way you would. The intuitive drag-and-drop interface allows you to select pre-made responses and messages for common customer queries.
Once the chatbot resolves customers’ questions, it forwards them as a potential lead to the sales department, making them a viable substitute for that mundane FAQ page. If you’re interested in enabling more revenue options through potential leads, Chatfuel can offer promo codes, product recommendations, and discounts even on autopilot.
Chatfuel is embedded with advanced linguistic processing that can interpret misspelled words and reply to grammatically incorrect responses. The platform has got some of the biggest corporations on board, including Adidas, Netflix, and Visa.
User Guide:
Pricing:
Business: $11.99/Month
Enterprise: $199/Month
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AI Marketing has Bigger Prospect for the Future
Artificial Intelligence has revolutionized the way content is created, spread, and perceived by the relevant audience. AI has helped businesses make better financial decisions, conduct successful campaigns, and realign their business methods.
By predicting the future outcome of a particular marketing campaign, AI allows business enterprises to be the decision-maker of their brand’s success. It has become inevitable for businesses and institutions to adopt AI marketing tools and strategies to maintain their competitive edge and ensure sustainable growth for the future.
The scalability, reach, cost-efficiency and better customer interaction that AI marketing channels offer have never been perceived before – and they’ll continue to baffle human minds.
FAQs
- How AI helps in digital marketing?
AI has allowed companies to adopt a customer-centric approach to businesses. It creates individual customer profiles focusing on their needs, preferences, and opinions enabling businesses to cater to their customers better. It has also allowed enterprises to reach their targeted audience with better advertising and adopting modern SEO strategies.
- How will AI impact the future of marketing?
AI has made cognitive tasks much simpler and easy. From carrying out market research and generating content to interacting with customers and understanding customer behavior, AI can set up business strategies without human intervention. AI marketing tools can personalize campaigns according to the customer’s profile by predicting human behavior and response to a particular ad or copy.
- What are the most advanced AI marketing tools?
Three of the most advanced modern-day AI marketing tools are
- Seventh Sense – Advanced email delivery optimization that formulates and directs emails based on customers’ profile and their availability.
- Optimove – Empower businesses with emotional intelligence when communicating with their customer promising better CRM management.
- MarketMuse – Carry out in-depth research about your business ecosystem and competitors to help you formulate groundbreaking marketing strategies that drive sales.
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