How to Choose the Best AI Marketing Tools for Your Business Needs

In the realm of business marketing, artificial intelligence (AI) is the next big thing. AI marketing tools can assist in generating leads, improve customer experience, forecast client behaviour and preferences, and do a variety of other things.

But, with so many AI marketing tools available, how can you know which one to employ for your company’s needs? In this post, we’ll evaluate the business goals that your company may have and recommend the best AI marketing tools to assist you in meeting those objectives.

Table Of Contents

How do you choose the right AI marketing tools for your business?
Best AI Marketing Tools for Your Business Needs
Building Brand Awareness – Best AI Marketing Tools
Increasing Product Sales – Best AI Marketing Tools
Generating Leads – Best AI Marketing Tools
Improving Customer Experience – Best AI Marketing Tools
Enhancing Email Marketing Campaigns – Best AI Marketing Tools
Boosting Online Advertising Effectiveness – Best AI Marketing Tools
Improving Social Media Reach – Best AI Marketing Tools
Generating Backlinks and Target Audience – Best AI Marketing Tools
Predicting Customer Behavior and Preferences – Best AI Marketing Tools
Building Customer Sentiment for Product Improvements – Best AI Marketing Tools
FAQ
Summary

How do you choose the right AI marketing tools for your business?

Before you begin evaluating AI marketing tools, it’s essential to identify your business needs. What problem do you want the AI marketing tool to solve? What business challenge would you like to address? Here are some examples of common business needs that AI marketing tools can help address:

– Building brand awareness

– Increasing product sales

– Generating leads

– Improving customer experience and satisfaction

– Predicting customer behaviour and preferences

– Building customer sentiment for product improvements

– Enhancing email marketing campaigns

– Boosting online advertising effectiveness

– Improving social media reach

– Generating backlinks and targeting audience

Once you’ve identified your business needs, you can begin evaluating AI marketing tools that can help address them.

Best AI Marketing Tools for Your Business Needs

Have you decided what your business needs are? Then here are some of the best AI marketing tools that will help you excel in your journey based on the following business needs:

Building Brand Awareness – Best AI Marketing Tools

For businesses of any size, building brand awareness is crucial. Increasing visibility can attract new customers and establish credibility in the market. AI marketing tools can help with this by optimizing long-form content, scheduling social media posts, and improving SEO.

MarketMuse

MarketMuse is an artificial intelligence marketing platform that analyses content and recommends adjustments to boost relevance, quality, and engagement potential. This optimisation has the potential to boost search engine rankings as well as customer engagement. The software offers an effective and efficient solution to help your business attract the right audience with the best SEO practices possible.

For more information on MarketMuse, click here!

Acrolinx

Acrolinx is a great way to make sure your marketing content speaking in the same branding language. It identifies language consistency errors, provides optimization, and correlates messages across all marketing content, whether it is online or offline.

For more information on Acrolinx, click here!

Surfer SEO

Surfer SEO is another excellent strategy for increasing brand exposure. By analysing rivals’ content and identifying areas for improvement, this tool employs AI to optimise content for search engines and enhance website rankings.

For more information on Surfer SEO, click here!

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Increasing Product Sales – Best AI Marketing Tools

Increasing sales is the ultimate goal of most businesses, especially those that are selling online via Amazon or Shopify etc. AI marketing tools can help improve conversion rates by personalizing messages to different customers. Here are some of the best AI tools for increasing product sales:

Jasper AI

Jasper AI is a great tool for creating appealing sales copy that converts. It is intended to assist businesses in swiftly producing high-quality copy, easily and effortlessly.

The programme is designed to improve conversion rates and increase revenue by targeting specific customers, creating uniform brand messaging, and identifying relevant sales channels.

If you want to learn more about what Jasper AI can do for your business, click here!

Jasper AI Text Generator - AI Marketing Tools

Surfer SEO

Surfer SEO is a game-changing technology that simplifies website optimisation. Surfer SEO assists you in optimising content in order to boost search ranks and attract more people to your website.

The software analyses data from top-performing pages in your niche and provides actionable advice on how to design a page that matches or even outperforms them.

Surfer SEO also offers an AI-powered audit tool that assesses the website’s content and identifies improvement areas.

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Generating Leads – Best AI Marketing Tools

Lead generation is essential for creating a customer funnel for your business, and AI marketing tools can assist your company in identifying new leads based on user online behavior.

AI-powered lead generation software can analyze large amounts of behavioral data to identify clients and prospects quickly and efficiently. AI-driven software can learn from lead conversion data and assist in developing more innovative lead scoring that is based on math rather than a team’s instincts.

Here are some of the best AI solutions for lead generation:

Marketo

Marketo enables organisations to communicate with customers more successfully by utilising email marketing, lead management, and marketing automation services. The programme is intended to assist organisations in generating leads while also ensuring that the potential clients receive relevant information at each stage of their purchasing process.

Leadzen.ai

Leadzen.ai is a lead generation platform that uses artificial intelligence to help businesses generate high-quality leads. It does this by:

Identifying potential leads from a variety of sources, including social media, websites, and email.
Qualifying leads by scoring them based on their interest in your product or service.
Nurturing leads by sending them personalized content and offers.
Automating the lead generation process so you can focus on other aspects of your business.

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Improving Customer Experience – Best AI Marketing Tools

Improving customer experience and satisfaction can translate into higher customer retention and loyalty, boosting your brand’s reputation. Here are some of the best AI marketing tools for improving customer experience:

Phrasee

Phrasee is an AI marketing tool that optimizes email subject lines, previews, and content to increase the email opening rate.

The software analyses various data points to create personalized email content for each individual customer, which in turn improves customer satisfaction and builds brand affinity.

To find out more about Phrasee and its capabilities, click here!

Chatfuel

Chatfuel is an AI-powered chatbot that responds to consumer enquiries in a personalised and friendly manner.

Chatfuel’s chatbot enables organisations to build 24/7 support systems that give consistent customer assistance no matter what time of day it is.

Chatbots using Chatfuel’s AI technology can grasp the conversation flow, process information, and deliver solutions in a natural and useful manner.

To find out more about Chatfuel and its features, click here!

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Enhancing Email Marketing Campaigns – Best AI Marketing Tools

Email marketing initiatives work well for generating leads and closing transactions. AI marketing tools can assist you in creating more personalised and engaging email communications. Among the best AI tools for email marketing are:

Seventh Sense

Seventh Sense is an AI marketing tool that specializes in advanced email delivery optimization. It ranks the audience based on customer behavior profiles to make your email marketing campaign more effective.

Since email is a cheap and unregulated marketing channel, it’s extensively exploited and sometimes directed to an unrelated audience. Even if you deliver the email to the right inbox, the shorter attention spans make it harder to convert the audience into potential customers.

Instead of flooding the inboxes of the masses without knowing their preferences and availability, Seventh Sense sets personalized email delivery times and frequency for each individual. The higher deliverability allows marketers to engage with their audience better.

Knowing the perfect times to send your email campaign ensures your carefully crafted copies are read and acted upon.

To find out more about Seventh Sense and its features, click here!

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Boosting Online Advertising Effectiveness – Best AI Marketing Tools

Online advertising is a low-cost option for businesses to promote brand awareness, generate leads, and boost sales. AI marketing solutions can assist in campaign optimisation to reach the proper audience and boost ad performance. Here are some of the greatest artificial intelligence (AI) solutions for internet advertising:

Adext AI

Adext AI employs AI algorithms to optimise ads across many platforms and increase ad conversion rates.

The software examines multiple data points and uses machine learning to optimise advertising campaigns fast and correctly, hence increasing conversion rates and conversion value.

Albert

Albert is an AI marketing automation tool that increases interaction through personalised ad campaigns across many channels such as social media, search, email, and mobile.

Over sixty different algorithms are included in the programme, which uses machine learning to construct and optimise client profiles, execute campaigns, and measure performance.

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Improving Social Media Reach – Best AI Marketing Tools

Social media, in todays face paced times, is an important source of engagement for any business, and AI marketing tools can help optimise social media strategies such as content generation and audience targeting.

Here are some of the great AI tools for increasing social media reach:

Lately

Lately is an AI-powered social media management platform that suggests and generates high-quality posts, optimizes social content, monitors results, and tracks metrics.

The software is great for businesses that need help creating social media content quickly and efficiently. Lately’s AI technology learns from past performance to predict future performance, ensuring companies are always on top of their social media accounts.

Hootsuite

Hootsuite is a well-known social media management application that assists organisations in managing and monitoring their social media presence and analytics.

Hootsuite simplifies social media administration and streamlines operations, allowing you to focus on creating compelling content.

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Generating Backlinks and Target Audience – Best AI Marketing Tools

Generating backlinks is essential for improving search engine rankings and targeting specific audiences that can connect, purchase and interact with your brand.

There are various AI marketing tools available to assist websites in generating backlinks. However, the majority of the current solutions are SEO-focused, assisting authors, bloggers, marketers, and corporations to rank their websites on Google’s first page.

Some of the best AI marketing tools for generating backlinks and targeting audiences include:

Surfer SEO

SurferSEO is a content optimisation and analysis tool that analyses the top-performing sites for any given keyword and recommends improvements to the your content in order to reach page one of google creating subsequent backlinks.

MarketMuse

MarketMuse is an AI-powered marketing platform that may assist organisations in optimising long-form content, landing pages, emails, articles, or sales copy to help drive traffic and increase the potential for backlink generation.

MarketMuse employs artificial intelligence to produce high-quality, optimised content that drives traffic and boosts search engine rankings.

Jasper

Jasper is an AI-powered writing tool that can help businesses create content that ranks on Google page 1. Jasper uses artificial intelligence to help businesses find the best keyword opportunities, get clear on their content strategy, refine existing content, and optimize it further to help generate authentic backlinks.

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Predicting Customer Behavior and Preferences – Best AI Marketing Tools

Predicting client behaviour and preferences is an important business requirement. Businesses may improve their products and services, increase revenue, and improve customer retention by understanding what their customers want and need.

Here are some of the best AI marketing tools for forecasting customer behaviour and preferences:

Optimove

Advanced data analysis and machine learning are used by Optimove to create highly targeted marketing strategies for companies. Businesses can examine all of their consumer data, including customer behaviour and preferences, thanks to Optimove’s AI algorithms. Businesses can reward clients with personalised content that caters to their unique tastes and preferences using this knowledge.

To find out more about Optimove and its features, click here!

Salesforce Einstein

Salesforce Einstein is an AI tool that aids companies in real-time comprehension of consumer behaviour and preferences. Businesses can use the programme to build curated and personalised messages that speak to clients’ likes, dislikes, and behaviours.

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Building Customer Sentiment for Product Improvements – Best AI Marketing Tools

Customer sentiment analysis helps businesses gauge how customers feel about their brand. It can help identify areas of improvement and address negative customer feedback promptly. Here are some of the best AI tools for building customer sentiment:

Clarabridge’s Sentiment Analysis Tool

Clarabridge’s sentiment analysis software assists organisations in analysing client comments across many communication channels and languages. Businesses can use the software to analyse customer sentiment and feedback over time, providing insights into potential areas for development that can be used to influence product improvement and innovation.

Brandwatch

Brandwatch is an artificial intelligence (AI) platform that monitors social media and other online feedback channels in order to provide businesses with real-time insights about client sentiment.

Brandwatch is especially valuable for major organisations and enterprises that need a holistic view of their brand’s online presence across numerous platforms and languages.

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FAQ

Question: What is AI used for in marketing?

Businesses can use AI to more efficiently reach their target audiences, forecast customer behavior, optimise marketing efforts, and automate marketing chores.

Question: What are some examples of how businesses use AI in their marketing?

Amazon: Amazon uses AI to personalize product recommendations for its customers. The company uses data about past purchases, website visits, and social media activity to create a personalized list of products that each customer is likely to be interested in.

Netflix: Netflix uses AI to recommend movies and TV shows to its customers. The company uses data about past viewing habits, ratings, and reviews to create a personalized list of content that each customer is likely to enjoy.

Spotify: Spotify uses AI to create personalized playlists for its users. The company uses data about past listening habits, song ratings, and artist preferences to create playlists that are tailored to each individual user’s taste.

Question: Why is AI important for marketers?

Marketers using AI may give them a competitive edge in evaluating client behaviour, predicting future behaviour, and enhancing marketing campaigns.

More data can be analysed by AI than by humans, and its subfields, such machine learning, may use that data to identify past patterns of activity and predict future behaviour.

Summary

Investing in an AI marketing tool for your business can significantly improve your marketing efforts in many areas. To choose the appropriate AI marketing tool for your business, assess your business needs first and foremost and identify the problem you want to solve.

Research the available AI marketing tools according to the issue you need to solve and make sure the AI tool can deliver the desired results.

By following our tips, you can select the right solution that addresses your business challenge, which creates a business advantage for your enterprise. Make an investment in AI technology, and you can experience the benefits of actionable insights for your business.